A year ago, they were known for the happily dancing silhouettes...the frenzied dancers who were celebrating the fabulous mortgage rates they could enjoy without otherwise qualifying for any kind of credit in the real world.
Just think: a few months ago, this Barbie-waisted dancer was still celebrating the mythical falling interest rates that LowerMyBills could presumably offer. No doubt, this joy was supplied through subprime loans.
Then the news of the mortgage crisis began to surface. The dancing woman--and her identical best friend--decided to get out of real estate altogether and go back to school. Let's face it: mortgages were becoming a tough sell. But these dancing animations told you all you needed to know: even hardcore spammers were getting worried about the future.
But then the interest rates started dropping again--multiple times-- in an attempt to boost the US economy. LowerMyBills.com is back, but now it looks like they need to take their meds. Look at this recent ad for mortgage rates: the dancing women have been replaced by a hideous, screaming, bug-eyed zombie with a deadly spider crawling up her blouse. Sorry, but it's not very compelling! Is it supposed to be?
Just who is LowerMyBills.com? Their website says they're an Experian company. And Experian is one of the Big Three companies who maintain credit reports on every American. Do these ads make you feel comfy about letting them keep YOUR data?
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